Email Marketing
No More Internal Email!(?)
Monday, December 19th, 2011Having to read and respond to emails—and often failing to read and respond to emails—is the common experience that unites professionals in nearly every field. So can you imagine if your boss decided to ban internal emails? That’s what Thierry Breton is planning to do as CEO of the international IT company, Atos, which is [...]
Cyber Monday is Not the E-commerce Holy Grail
Wednesday, November 16th, 2011According to comScore, the top 10 e-commerce spending days in 2010 and 2009 all occurred in November and December. With the holiday season in full swing during those months, that’s probably not a huge surprise. What is surprising, though, is that Cyber Monday – generally perceived as THE day for online retailers – isn’t actually [...]
Create Holiday Emails That’ll Knock Your Customers’ Socks Off
Monday, November 14th, 2011You’re embracing the holiday shopping season. You’re ready to hit your customers with some really great deals, keep them in the loop about all your specials, and entice them to buy your products. And you’re going to use emails as one of the ways to do it. How can you ensure your emails have the [...]
There’s Still Time to Register for Our E-commerce Webinar
Monday, September 26th, 2011In case you missed the news, Fathom is hosting a webinar entitled E-commerce Holiday Success: 107 Tip for Results That Matter. The webinar is free and registrants will also receive a corresponding guide that details all 107 tips. Kurt Krejny and I will co-host. The e-commerce webinar will be held on September 29th at 1 [...]
Register For Our Holiday E-commerce Webinar and Get Results That Matter
Thursday, September 15th, 2011On average, 98% of visits DO NOT result in a sale, and 75% users who actually add products to their shopping cart DO NOT buy anything. This is not encouraging for any etailer, especially as we enter the holiday season. Fortunately, etailers don’t have to settle for “average.” While there are many reasons why industry [...]
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