Ecommerce
Want Your Website to Make Money This Holiday Season? Give Customers What They Want – and Fast
Monday, November 28th, 2011The 2011 holiday shopping season is well underway, and online retailers are certainly reaping the benefits. According to IBM Coremetrics, online sales on Black Friday increased 24.3 percent from last year, and on this Cyber Monday online retailers are expecting an even better turnout. comScore is weighing in as well, predicting that online retail spending [...]
QR Codes: An Outsider’s Perspective
Monday, November 21st, 2011QR codes are, in a word, cool. For one, they link you directly from print marketing materials to online content when you scan them on your smartphone. The flexibility of QR codes is also impressive—they can summon websites, text files, and more. Sure, I think QR codes are pretty cool. But I’ve never actually scanned [...]
Cyber Monday is Not the E-commerce Holy Grail
Wednesday, November 16th, 2011According to comScore, the top 10 e-commerce spending days in 2010 and 2009 all occurred in November and December. With the holiday season in full swing during those months, that’s probably not a huge surprise. What is surprising, though, is that Cyber Monday – generally perceived as THE day for online retailers – isn’t actually [...]
Warning: Slow Mobile Site Speed Causes More than Customer Rage
Thursday, November 10th, 2011We’ve all been there. You’re shopping on your favorite store’s mobile site, snapping up the latest two-hour deals left and right. You’ve got everything you need (and probably a few things you don’t). You’re ready to head to checkout and …. nothing. The page won’t load. The irritating loading icon is going round and round, [...]
M-Commerce: Are You Ready?
Wednesday, October 26th, 2011As an owner of a smartphone, I can tell you that I have made more purchases from my phone over the past year than I did from my PC. I have found that my smartphone accommodated the spur-of-the-moment and prompted me to research and purchase on-the-fly from establishments such as Amazon, Orbitz, Best Buy, GameStop, [...]
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