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Fathom Blog News, trends & analysis from online marketing experts. 
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Mark Daoust wrote an excellent article on SiteProNews called “Purchasing Links for Pagerank.” It goes into great detail about the implications of buying links. Right now it’s on their home page; use their archives later if you need to hunt this one down.
Fathom is an ethical Internet marketing firm, specializing in organic search engine optimization, opt-in email marketing, Internet video production, and pay-per-click advertising. Fathom Online Marketing has worked with clients such as Eaton Corp., Bissell, Career Education Corp. and The Cleveland Clinic.
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