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It's been talked about on this blog before, but it's high time to address the subject again: How is your free Google Maps/ local business listing doing? What do people see when they search for you locally or within Google Maps? If you don't have any local listings and/or have no idea what they are, please read this great local search primer from my colleague Kurt Krejny. Then you can log in to your Google Local Business Center listing.
Differentiate Yourself From Your Closest Competitors
- Add customized business categories (in the early days this was not possible). Give your niche business the right category. What's that you say, there's no category for fantasy football player insurance? Create one!
- Add customized additional details fields. Have a good BBB rating? This would be the place to show it off.
- Add a printable coupon for local business; use new functionality to link to it from your blog, Facebook page or other profile.
- Add videos (up to 5) and images (up to 10).
- SUPER TIP: Encourage satisfied customers to post reviews: instruct them to click on the "Write a review" link on your page's public listing. A simple but effective 2-sentence review can work wonders for your image ... plus you'll get star power. The better the reviews you have, the more stars will show up right next to the "reviews" link, which is located prominently near your business name. Can you max out with 5 dazzling stars? Talk about standing out from your competitors!
- Make sure your vital contact details--location, address, phone/fax numbers--are correct. Read an instructive tale (again, courtesy of Kurt Krejny) of how an incorrect Google Local listing can frustrate your customers and what you can do about it.
- Finally, get analytical. See the "dashboard" tab and use the new "Insights" data to map the zip codes from which people are requesting driving directions, see how many people are clicking through to your website, and discover what keywords are getting your local listing impressions in Google's results.
Now, get out there and think globally locally. Get the most out of your Google Local listing.
About the Author: Paul RichlovskyA member of the company since 2006, Paul is a College of Wooster graduate who has served in various writing, editing, and account management capacities. He currently helps lead Fathom's internal marketing strategy, contributing to brand and product activation while helping manage content on the company website. A former teacher of English as a foreign language, he has previously written about vocational education on YouShouldGoToSchool.com.
Comments
7 Comments so far7 Responses to “7 Ways to Improve Your Google Local Business Listing”
Paul, some great tips and insights above! I believe that positive ratings by customers will really help boost local rankings and can make or break your online image. Taking advantage of your loyal e-news subscribers or Facebook fans and sending them a message with a direct link to the Google listing makes it super easy for them to leave a review.
Nice post - you're the first person ive read talk about the importance of choosing a business category that matches search terms. Seems to have a high correlation.
Thanks for the article, was very helpful for making local business listings for our clients
Great tips. I think a lot of companies overlook how important a google local listing can be. It can really help your customers find your business, and I use it all the time to quickly find business phone numbers or addresses.
Wow! I'm glad I found this website. I've got alot of catching up to do. Great resource here!
Hi
Great tips. I found this blog when i looked for 'how improve my local business listing'. Thanks for sharing useful information.
I need help making my dance studio more accessible when searching Woodinvile Dance or woodinville dance studio, as another dance studio is lisiting above us. I want people to be able to find us better on the search engine, but I do not know how to update and fix it. Any help is appreciated.
thanks-
Beth