Archive for 2009
Breadcrumb Navigation and Google SERPs: Why You Should Care
Monday, December 21st, 2009It’s likely you’ve seen breadcrumb navigation in place of site URLs in Google’s SERPs. Maybe you noticed in passing or, like me, you heard colleagues talking about it and knew to be on the lookout. But no matter which situation you were in when you first noticed the breadcrumbs in the results, there’s no denying [...]
Google Launches Living Stories
Wednesday, December 9th, 2009Google has been criticized more than once for being a threat to the newspaper business, but it appears a friendship has actually been blossoming under the radar between this search engine giant and two of the country’s leading news publications. Google, along with the New York Times and the Washington Post, launched a new collaborative [...]
Search Engine Marketing NewsWire – December 2009
Tuesday, December 8th, 20093 Common Mistakes to Become a Pay-Per-Click Loser If you are a smart business person, your goal should be to maximize your total profit dollars, not just your profit margins. So if you have a Return on Advertising Spend of 400%, and your are breaking even with a Return on Advertising Spend of 150%, it [...]
Doctors: Healthcare Social Networking is Here to Stay
Wednesday, November 18th, 2009As broadcast in a November 16 NPR story, a recent report from the Pew Internet and American Life Project shows 61% of American adults go online to check out healthcare information. Of this number, 20% look to social-networking sites for guidance from other patients or medical practitioners. Do you represent one of the few healthcare [...]
Quick and Easy Ways to Maximize PRWeb Press Release Reads and Referral Visits
Tuesday, November 17th, 2009So, you want to publish an online news release that gets thousands of views and sends hundreds of referral visits to your website? One of the easiest and most cost-efficient ways to do this is by using PRWeb. For why you might choose PRWeb over other news release services, check out Rae Hoffman’s “PRWeb Review.” [...]
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