Archive for 2008
Downturn This! Marketing Tactics and Recession Reading
Friday, December 12th, 2008Sometimes nothing makes the case for search engine marketing like numbers. First, it’s helpful to see what’s happening to marketing dollars as we approach the end of 2008. As seen in the subsequent chart from MarketingSherpa, businesses are cutting traditional advertising significantly more than they are adding it, while social network marketing and emailing to [...]
Don’t Take Keyword Selection Too Lightly
Tuesday, December 9th, 2008Much is made about keyword research. Don’t get me wrong, it’s absolutely vital. Once you have a bunch of words, how do you decide the next move? Surely, you don’t just look at search counts and whether the keyword matches the target audience. Practical keyword selection or, better yet, sophisticated keyword selection relies on a [...]
TV Networks Embrace Online Video with Great Success
Tuesday, December 9th, 2008If there was ever any doubt that Online Video is an extraordinarily powerful tool, Time magazine is here to say otherwise. In its recent list of the Best Inventions of 2008, online video site Hulu was the Number 4 invention on the list. Hulu, which was devised with cooperation between Fox and NBC, is now [...]
Fathom Job Opening: PPC Specialist
Monday, December 8th, 2008Hey Blog Readers, Fathom is searching for a dynamic individual to join our team as a Pay-Per-Click Specialist. This is an entry level position, however it offers plenty of autonomy and growth opportunity. We’re looking for someone with an analytical mind who thrives in a fast-paced environment and wants to learn the Search Engine Optimization [...]
Modern-Day Mayor Uses Modern-Day Medium!
Monday, December 8th, 2008Mayor Gavin Newsom of San Francisco I was reminded this week of the growing influence and interest in Web video by Mayor Gavin Newsom of San Francisco and his State of the City stunt on YouTube. The self-proclaimed “policy wonk” had a lot to say to his constituents about issues facing the City by the [...]
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