Archive for 2007
Outsourcing Search Marketing Part 1
Thursday, December 27th, 2007I realize a lot of companies handle search marketing and online marketing in-house – and I tip my hat to those that succeed. But the internal route is prone to a proficiency deficiency. Let’s take natural search engine optimization, for example. How often can a business hire Bill or Joyce who is proficient in each [...]
Still Don’t Have A Blog For Your Small Business?
Thursday, December 27th, 2007The NYTimes is reporting that having a blog for business is… A low-cost, high-return tool that can handle marketing and public relations, raise the company profile and build the brand. Exactly. According to the article. Here’s how one industry professional used his blog. David Harlow, a lawyer and health care consultant in Boston, said he [...]
Get the Scoop on Fathom Partnership Deal
Wednesday, December 19th, 2007It’s an exciting time these days. Through a Fathom, LLC management-led recapitalizaton initiative, our firm partnered with PromiseONE, LLC, a private equity partnership. Scot Lowry, Principal with PromiseONE, joined us as Executive VP and CFO. Scot said, “We were impressed with how effectively Fathom managed their growth. It is uncommon for a firm in such a [...]
‘Tis the Season for Email Marketing Blunders
Thursday, December 13th, 2007Opt-in email marketing is a fantastic way for university development offices to stay in touch with alumni. There are plenty of opportunities to provide the former students with updates on campus activities, homecoming events, or new awards given to the old program. Of course, there should always be a gentle appeal for continued generosity. I [...]
Link Exchanges – Run Fast
Thursday, December 13th, 2007Once in awhile, a client will ask us about link exchanges. A company with a sexy sales pitch promises the world and… First of all, if you’ve never heard of the company making the pitch, you might want to check out their site. Usually a website speaks volumes, especially if you can’t find contact info, [...]
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