Archive for 2006
Is Search Engine Optimization A Waste of Money?
Thursday, December 14th, 2006Is SEO a waste? It’s kind of a weird question to ask, especially coming from an established search engine optimization firm like Fathom (Ad Age included us in its new list of the Top 20 search agencies). We explore the question in depth in our latest complimentary white paper, “Is Search Engine Optimization Worth It? [...]
SEO Is Not B.S.
Monday, December 11th, 2006Sometimes one liners are funny – if you’re at a comedy club. But fomer AOL/Netscape executive Jason Calacanis caused a bit of a stir last week at the Search Engine Strategies conference. During a keynote Q&A with Danny Sullivan, Calacanis sized up SEO this way: “SEO is bullshit, if you generate a web page with [...]
New Expo and Two Worlds of Danny Sullivan
Wednesday, December 6th, 2006How many conferences can the search engine marketing community support? Chances are, Danny Sullivan will do pretty well with the just announced Search Marketing Expo planned for next June. His new Third Door Media company also has other websites, including Search Engine Land. We’ll see how the new expo (targeting more advanced SEM pros) will [...]
PPC is Tough for Businesses to Manage
Wednesday, November 22nd, 2006A new Internet Retailer article underscores the fact that e-commerce executives are willing to invest cash in paid advertising (pay-per-click), but they’re not thrilled about the time it takes or the skills they need to pull off a program. PPC and search engine optimization, the two foundations of search engine marketing, aren’t that difficult to [...]
Fathom Releases Competitive Analysis Guide
Monday, November 20th, 2006Fathom has just released its latest complimentary report, “Search Engine Optimization and Competitive Analysis Guide.” Find how how to make the most of the way you evaluate your competition and learn about some mistakes you can avoid. Get the report here: http://www.fathomdelivers.com/forms/compete.asp
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