Archive for 2005


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AOL Made a Deal with Google

Thursday, December 29th, 2005

iMedia Search Editor Kevin Ryan offers some interesting perspective on the new Time Warner/AOL deal with Google. Learn more about the $1 billion deal at SearchTHIS: Google in 2006.

META Description Primer and Tips

Monday, December 19th, 2005

Online marketers will exhaust themselves to find the “secrets” to high rankings on the major search engines. As Michael Murray, Fathom’s vice president, noted at the national Search Engine Strategies conference in Chicago this month, over-the-top techniques get in the way of good search engine optimization. In his panel presentation, “SEO Overkill,” Michael noted that [...]

The Art of Buying Text Links

Monday, December 19th, 2005

Mark Daoust wrote an excellent article on SiteProNews called “Purchasing Links for Pagerank.” It goes into great detail about the implications of buying links. Right now it’s on their home page; use their archives later if you need to hunt this one down.

Fathom Led a Panel at the SES Conference in Chicago

Friday, December 16th, 2005

Last week, Mike Murray, Fathom’s vice president, led off the SEO Overkill panel at the Search Engine Strategies conference in Chicago. After telling attendees that that can ruin a good idea by trying too many tactics too fast, he reminded them to stick with the basics. Good keyword research, page titles, META descriptions, content and [...]

American Internet users sure love search engines

Friday, December 16th, 2005

American Internet users sure love search engines.E-mail may still be the most popular activity, but search engine use remains a strong second, according to Pew Internet & American Life tracking surveys. For example, the number of people using search engines on an average day is now about 59 million (September 2005) – up from 38 [...]


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