GMAC Releases 2014 Survey of Prospective MBA Students

Graduate Management Admission Council (GMAC), the group that administers the GMAT Exam and determines eligibility for MBA programs, just released their annual survey of prospective students for 2014, based on data collected in 2013.

Each year, this survey covers the entire prospective student pool from the previous year, including some 12,000 students for 2013. It highlights trends from this population broken down among age, gender, location, intent to study, and more.

Below are some highlights from the study, per the GMAC Research team:

  • Interest in specialized master’s degree types continues to increase. [Tweet this]
  • Interest in MBA has declined slightly, as has combined interest in MBA and other degree types.
  • Men are still significantly expressing more interest in the MBA than women.
  • Women are significantly more interested in specialized degree types.
  • Job opportunity, business knowledge, and salary potential are common attractors of prospective students.
  • The profile of prospective students varies widely based on the geographic region of the student.
  • The top 10 study destinations prospective students identified include (in rank order): the United States, United Kingdom, Canada, France, India, Hong Kong, Germany, Singapore, Australia, and the Netherlands.

GMAC Director of Survey Research and lead author of the report Gregg Schoenfeld remarks, “Despite the diversity of candidates, demographically, geographically, and in their program orientation, prospects tend to seek quality education to improve their career prospects.”

Get additional information about the survey.

***

Get deep analysis and take advantage of the latest marketing trends in higher education:

EDU-2014_Qtly_Standard_CTA

About Joe Kneale

A graduate of the Katz School of Business at The University of Pittsburgh and Kent State University. Joe has been with Fathom for over 4 years, beginning with management of paid advertising campaigns, moving on to a role managing enterprise-level digital marketing strategies for technology companies like YouSendIt, leading the email marketing and marketing automation practice of the business, and finally, in his current role, serving the Education business unit as the Director of Integrated Marketing. Joe is dedicated to helping Institutions solve the marketing and revenue opportunities facing Higher Education in the Digital Age.

Leave a Reply