Introducing the Second Edition of Fathom’s Edu Standard

Get first-hand marketing insight from schools just like yours.

The latest trends in higher-ed marketing have been released in the second edition of Fathom’s Edu Standard.

In this newest edition, Jon Pogact, Director of Enterprise Solutions, and the rest of the education team provide insights into higher-ed marketing data for the first half of 2014. This includes SEO, SEM, CRM, social media and mobile trends amongst your prospective students and competing universities, with traffic and conversion data directly from Fathom education clients. In this edition, you will learn:

  • Avg. industry click-thru rate and cost-per-click for Google AdWords (vs. Fathom clients)
  • Mobile and cross-platform search and performance trends
  • How schools should use customer relationship management systems
  • Social media habits of young adults; how to avoid mistakes while communicating with them

We’re here to answer your questions by compiling all of our higher education marketing research and expertise in one easy-to-digest document. Our higher education industry standard, “The 2014 EDU Standard, Second Edition” is now available for free download.

And keep checking back for the next edition, where we recap the year and predict trends for 2015.

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Melissa Mathews

About Melissa Mathews

Melissa Mathews is a marketing communications specialist at Fathom. She is a graduate of Kent State University with a Bachelor’s degree in advertising. She currently works with Fathom’s internal marketing team, leading social media communications and online advertising. A Marketo-certified expert, she is also instrumental in helping the company generate and nurture sales leads through marketing automation.

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