Social Media Benchmarks for Health Systems

social-media-benchmarks

How do the 15 top-ranked health systems use social media for marketing purposes? What can your health system learn about marketing from those that have been singled out by Truven Health Analytics for healthcare quality?

The guide will illustrate:

  • The correlation between health system size and engagement rate.
  • How to determine ideal yet realistic benchmarks for social media engagement.
  • Specific engagement benchmarks for Facebook and Twitter.
  • How to make use of the underused LinkedIn, Instagram and Pinterest.

Social Media & The Top 15 Health Systems

Steve Kozak

About Steve Kozak

Ensuring that Fathom’s brand is consistent and always future-focused - monitoring marketing trends and serving as the point-person for developing, implementing and executing marketing & creative initiatives and activities - Steve's objective is to empower brand champions that share and extend Fathom's reputation and goodwill far beyond the reach of our target customers and ideal clients.He has been a member of Fathom's creative team for almost eight years, serving as a motion graphic animator, Director of Video Production, agency Creative Director, and currently as Brand Manager. Steve is a graduate of Kent State University with a Bachelor's degree in Digital Media, and currently lives and operates in beautiful Cleveland, Ohio.

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