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New Free Healthcare White Paper Available for Download

By | June 13, 2011

I don’t ordinarily use this space for log-rolling, but today is an exception, so please forgive me. For anyone who works in the healthcare industry, we have a new white paper to show you … or your boss … or your marketing director, if she’s not your boss. Grab the free 11-pg. download (PDF)—”OMD! Is it Time To Call the Online Marketing Doctor?“— if you work for any of the following types of organizations:

  • a hospital
  • a mental health/substance abuse center
  • a medical laboratory
  • a nursing care facility
  • a medical e-commerce site
  • a non-profit/patient advocacy association

What’s in this white paper, you ask?
1) Numerous stats on healthcare consumer Internet usage, including social media engagement and video viewership. 2) Case studies of Fathom healthcare clients who’ve seen great success. 3) Questions to ask an Internet marketing firm about both healthcare-industry expertise and its own operations. 4) And the case for why YOUR healthcare organization needs quality online marketing.

Here’s the link again: “OMD! Is it Time To Call the Online Marketing Doctor?

Hope you enjoy!


Executive survey: Learn what NE Ohio’s healthcare decision-makers say about using social media for marketing in Fathom’s executive survey.

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About Paul Richlovsky

Paul brings a writing and teaching background to his marketing career, where he's been happily active since 2006. After spending his early years serving clients as a Web copywriter and account manager, he currently leads Fathom's own content strategy in collaboration with sales, marketing and others across the company. He is an enthusiastic marketing automation practitioner and active member of the Cleveland Marketo User Group. He also serves as editorial director of Fathom's website and blog and has written/edited multiple guides on marketing, including for audiences in healthcare, higher education, financial services, retail and manufacturing. He previously was lead blogger and managing editor for, a resource for individuals interested in career-focused education. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon." He is particularly interested in usability, readability, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.


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