Marketing for Assisted Living: Turning Senior Leads into Move-ins

senior livingDespite myths to the contrary, more than half of U.S. adults over the age of 65 are online. Furthermore, 70% of all online American seniors say they go online every day. Not only are seniors online, but their caregivers—90% of whom own mobile phones—are also. One-third of these caregivers use their mobile phones to look up health information. According to the Pew Research Center, caregivers also:

  • Gather health information online (72%)
  • Participate in social media activities (52%)
  • Attempt to self-diagnose online (46%)

The obvious conclusion? Seniors can be reached online … and through their caregivers.

Senior-living centers looking to increase search visits, visitor-to-lead rates, and lead-to-move-in rates have many options, from organic search to social advertising to lead-nurturing. With an average 6-month lead cycle, buyers’ collaborative decision-making process, and 40-45 ‘touches’ per sale, sophisticated lead-nurturing can maximize the value of websites visitors. In other words, turn more of the many visitors they’re probably already getting into leads who eventually become move-ins. Learn more in our new 17-pg. guide:

From Lead to Move-In: Digital Marketing for the Assisted Living Industry.”

From Lead to Move-in


Photo courtesy of Elliott Brown via Flickr.

Paul Richlovsky

About Paul Richlovsky

Paul brings a writing and teaching background to his decade-long marketing career. He advises clients on content strategy and editorial direction. He is an enthusiastic marketing automation practitioner and active member of the Cleveland Marketo User Group. He has written/edited multiple marketing guides, including those aimed at healthcare, higher education, financial services, B2C brands and manufacturing audiences. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon."He is particularly interested in usability, digital governance, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.

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