How Much Do Hospitals Spend on Google AdWords?

Cover_SEM benchmarksAs a follow-up from my previous post “How Much Should Health Systems Spend on Search Advertising?” I wanted to provide statistics and potential benchmarks for healthcare marketers to compare against their own paid advertising performance.

That said, I am pleased to announce the release of our latest guide, “Search Advertising Benchmarks for Health Systems.” It packs a lot of useful information into just 7 pages … and one’s the cover! My intention in writing it was to give marketers a better idea of how health systems and hospitals are investing their advertising dollars online.

All data points in this report are from U.S. health systems and hospitals that conducted Google AdWords advertising with Fathom in 2014.

What’s included?

  • Annual spend by health system
  • Top service lines promoted by health systems
  • Performance by device
  • Average cost-per-click by health system and service line
  • Average click-thru rate by health system and service line
  • Emerging service lines being promoted

Download the guide today to see how your paid search campaigns stack up.

About Joe Castro

Joe Castro is the Director of Online Advertising at Fathom. He has over 7 years of experience in digital marketing with a concentration in PPC/paid search and display advertising. He primarily works with healthcare clients, but his experience spans across all verticals. Joe is a frequent blogger for Search Engine Journal. In his free time, he enjoys working out and spending time with family and friends.

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