hc-ppc-benchmarks

77% of patients use search prior to booking an appointment.

Only 2.5% of hospitals use Google and Facebook ads to promote their services. (2012)

Check out the Health Systems & Paid Search Report for a look at how to bid better against local, regional and national competitors.

You will learn:

  • What the national competition looks like for popular service-line treatment keywords.
  • How to bid (or why not to) against competitors for service-line treatment keywords.
  • General tips for health systems investing in paid search.

Get the Report

Steve Kozak

About Steve Kozak

Ensuring that Fathom’s brand is consistent and always future-focused - monitoring marketing trends and serving as the point-person for developing, implementing and executing marketing & creative initiatives and activities - Steve's objective is to empower brand champions that share and extend Fathom's reputation and goodwill far beyond the reach of our target customers and ideal clients.He has been a member of Fathom's creative team for almost eight years, serving as a motion graphic animator, Director of Video Production, agency Creative Director, and currently as Brand Manager. Steve is a graduate of Kent State University with a Bachelor's degree in Digital Media, and currently lives and operates in beautiful Cleveland, Ohio.

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