77% of patients use search prior to booking an appointment.
Only 2.5% of hospitals use Google and Facebook ads to promote their services. (2012)
Check out the Health Systems & Paid Search Report for a look at how to bid better against local, regional and national competitors.
You will learn:
- What the national competition looks like for popular service-line treatment keywords.
- How to bid (or why not to) against competitors for service-line treatment keywords.
- General tips for health systems investing in paid search.