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Who is Dr. Google & Why Every Patient is a Digital Patient [Infographic]

By | June 12, 2014

The ubiquitous “Dr. Google” has allowed patients to be more involved in their own healthcare than ever before. The idea of the engaged patient, through the power of digital, has now become the “empowered” patient.

Let’s walk through an example scenario. When patients start to notice something doesn’t feel quite right, they google their symptoms and make a preliminary diagnosis. These self-diagnosers find a physician with some expertise in their condition and check Google Maps to see who is convenient to their homes or offices. They assume they will end up with a specialist, so they read the local specialist reviews on Vitals and Healthgrades. In the waiting room, they post iPad updates on their situations to Twitter and Facebook. Maybe they do some last-minute research. An empowered digital patient’s relationship with “Dr. Google” doesn’t stop after communicating with their real doctor.  After the doctor visit, they research side effects of prescribed medications. They set up accounts in the physician’s EHR. Then they change social-network profile icons to show support for a cure.

While marketing has always played a role in getting new patients in the doors, it is important to not forget about sustaining relationships with the fully engaged—these are the ones who will spread the word about your organization.

Follow the digital patient journey with “Dr. Google” from start to finish in our new infographic.

FATHOM®_Digital_Patient_Journey_Infographic

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Check out the marketer’s guide to hospital acquisition to take the headache out of rebranding:

The Art of Rebranding

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About Bill.Balderaz

Bill Balderaz, Founder of Webbed Marketing, grew the company from a one-man consultancy to one of the largest and fastest growing independent interactive marketing agencies in the Midwest. In 2011, Webbed Marketing was acquired by Fathom. The combined organization is one of the largest, fastest growing, and most recognized online marketing firms in the country. Bill currently serves as a member of the Fathom senior leadership team and President of Fathom Healthcare. He began working in the search engine optimization, pay-per-click advertising and social media world in 1998, prior to the launch of Google. He has spoken on Internet marketing topics at more than 150 conferences and events, including those sponsored by the Public Relations Society of America, the American Marketing Association and Search Engine Strategies. Bill holds a bachelor’s degree in public relations from Bowling Green State University, an MBA from Franklin University and is an ordained minister. He serves on the board of two nonprofit organizations, Chapel Hill House and Lifting Hopes, both of which focus on helping children and families battling cancer.

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2 Comments so far

  1. avatar Dr Google | Ladygital - June 23, 2014 at 11:39 am
  2. […] Source: http://www.fathomdelivers.com […]

2 Responses to “Who is Dr. Google & Why Every Patient is a Digital Patient [Infographic]”


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