Health Consumer Engagement is the New Patient Acquisition
Bill Balderaz, President of Fathom Healthcare, outlines a new role for hospital marketing in response to the decline of Medicare/Medicaid reimbursements.
Download our position paper on the topic to learn how hospitals are reacting to this changing climate.
Health Consumer Engagement is the New Patient Acquisition delves into the shift in thinking from acquiring new patients to engaging existing healthcare consumers. And what hospitals are and should be doing to raise reimbursements.
Follow Bill on Twitter: @bbalderaz
Follow Fathom Healthcare on Twitter: @FathomHealth