Building Your SEO Content Strategy: How to Pull Insights from Google Keyword Planner

VIDEO SERIES_part1

Keyword research is a core fundamental of any SEO content strategy. That makes sense, right? You want to use words and phrases within your content that people are actually searching for. By doing so, it makes it more likely that search engines like Google will show your website when a user makes that particular search.

Often subtle changes in keyword phrasing can make a huge difference. One client saw significant results when we had them switch from using “orthopaedics” to “orthopedics. If you look at the search volume, you can see why:

orthopedics-keyword-research

When building out a content strategy, it’s a good idea to do extensive keyword research up front so that you know ahead of time what searches want and need online. This will often save a lot of time down the road.

In the first video of the Building Your SEO Content Strategy series, we’ll walk you through how to use Google Keyword Planner, a free tool provided by Google, that you can use to build out your content strategy plan. Click below to watch the video, and contact us with any questions you may have.

Regardless of where you are on your website’s development plans, I’d highly encourage you to at least check out Google Keyword Planner. You can use it to help optimize pages you’ve already written. It’s also a good habit to use this tool before writing a new piece of content so you know you’re creating content that will serve a purpose in search.

Google Keyword Planner is a great tool because the data comes directly from a reliable source…Google. In our next video tutorial, we’ll walk you through another tool you can use that will guarantee you never run out of content ideas again! Stay tuned.

Ryan Whiteside

About Ryan Whiteside

Ryan Whiteside currently serves as SEO Manager at Fathom. He sets strategies for Fathom’s SEO clients to ensure the team is doing work that will exceed a client’s SEO goals and expectations. He’s been with the company since 2008, focusing most of his work in SEO.When Ryan isn’t in the office, he writes books, runs marathons, develops iPhone/iPad apps, and plays golf as much as he can.

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