In a recent Norman Nielsen Group study, 48% of prospective students didn’t realize that a university offered the program that they were looking for.
Are you missing critical content that answers the questions prospective students are searching for?
Or is all of your content hard to find?
The solution = Content mapping.
Content mapping is the process of planning content to align with student or customer needs in each phase of their decision process.
Use this template to organize and create content for SEO and increase prospective student leads for your school.