Content Audit Template for Higher Education

content-audit

In a recent Norman Nielsen Group study, 48% of prospective students didn’t realize that a university offered the program that they were looking for.

Are you missing critical content that answers the questions prospective students are searching for?

Or is all of your content hard to find?

The solution = Content mapping.

Content mapping is the process of planning content to align with student or customer needs in each phase of their decision process.

Use this template to organize and create content for SEO and increase prospective student leads for your school.

Map Your Higher-Ed Content

Steve Kozak

About Steve Kozak

Ensuring that Fathom’s brand is consistent and always future-focused - monitoring marketing trends and serving as the point-person for developing, implementing and executing marketing & creative initiatives and activities - Steve's objective is to empower brand champions that share and extend Fathom's reputation and goodwill far beyond the reach of our target customers and ideal clients.He has been a member of Fathom's creative team for almost eight years, serving as a motion graphic animator, Director of Video Production, agency Creative Director, and currently as Brand Manager. Steve is a graduate of Kent State University with a Bachelor's degree in Digital Media, and currently lives and operates in beautiful Cleveland, Ohio.

Leave a Reply