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E-commerce trends, tips and questions for improving your brand and business.

Stay informed in the dynamic consumer universe and assess your competitiveness.

Download our 12-pg. guide for:

  • Examples of how leading consumer brand manufacturers (CBMs) like Newell Rubbermaid and Deckers are boosting e-commerce.
  • Mobile and the consumer experience.
  • Conversion rate optimization and the gap in conversion rates between CBMs and the Internet Retailer Top 500 average.
  • E-commerce shopper personas.
  • Multiple checklists to assess your own e-commerce competitiveness.

Consumer Brand Marketer’s Playbook

Steve Kozak

About Steve Kozak

Ensuring that Fathom’s brand is consistent and always future-focused - monitoring marketing trends and serving as the point-person for developing, implementing and executing marketing & creative initiatives and activities - Steve's objective is to empower brand champions that share and extend Fathom's reputation and goodwill far beyond the reach of our target customers and ideal clients.He has been a member of Fathom's creative team for almost eight years, serving as a motion graphic animator, Director of Video Production, agency Creative Director, and currently as Brand Manager. Steve is a graduate of Kent State University with a Bachelor's degree in Digital Media, and currently lives and operates in beautiful Cleveland, Ohio.

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