The Top 5 Free Digital Marketing Certifications in 2016

Strengthen your resume, increase your knowledge of the ever-changing universe of digital marketing, and most importantly, make mom proud. (They come with printable certificates.)

1) Google Analytics

Of course, you knew this was going to be the first on the list. And if you didn’t, you better get to clicking over to the sign-up page to get started. A working knowledge of GA is fundamental to any small business owner, agency devotee, or anyone trying to make sense just what is going on with their website.

The test isn’t exactly easy, and you will need to sign up to be a Google Partner first. Once you have been bestowed the honor, navigate to your certifications tab and take the test.

Like mentioned before, it isn’t as easy as some would think, and we recommend checking out the courses (prepared by Google) before attempting. (Scouts honor you won’t just open up additional tabs and Google the answers to the question, we know you are better than that.)

 2) Google AdWords

There’s a lot of Googling going on here. According to EMarketer, global ad spend reached $567.65 billion in 2015. So, yeah, you could say it’s important to know how to utilize one of the largest platforms contributing to this number when the exam, preparatory materials, and certification are all free.

Log into your Google Partner account, navigate to the certifications, and take the test. Probably a good idea to study for this one as well.

3) HubSpot Inbound Marketing Training

Inbound marketing is an area of digital marketing seeing massive growth and attention. Really all elements of digital marketing contribute to inbound marketing and being certified (for free) in one of the most popular platforms used to leverage this strategy is beneficial for those trying to run a small business, get hired out of college, or simply strengthen their resume.

Go on over to HubSpot today and start working towards your own certification. Subjects touched upon during the training include SEO strategy, keyword fundamentals, social media, email marketing, and a lot more.

4) Code Academy

Applying for a job in digital marketing? Want to make your resume stand out from the rest of all the bright-eyed young marketers? How about leading with a working knowledge of HTML and CSS. Code Academy is an excellent resource to learn web development (and all other aspects of coding) in your spare time.

It’s free, easy to sign up, and is an area of digital many other professionals lack experience in, which has uses and implications within all aspects of marketing.

5) Google Digital Marketing Challenge

Do you enjoy playing games? Well, move over Overwatch, the Google Digital Marketing Challenge has all the fun you would ever need in one informative package.

Test your entire working knowledge of digital marketing as a whole and compare your score to others across the globe. It’s an interesting concept, and like the other testing methodologies under the Google umbrella, it isn’t exactly a walk in the park.

While registrations for the 2016 contest are now closed, the course material across search engine marketing, display, mobile and more are all still available.


Put those digital marketing certifications to work at Fathom! Check out our open positions and apply now.

About Fathom Team Member


  • Upvote for #3, the training it isn’t just focused on the ins and outs of using the HubSpot platform, it’ll introduce you to the whole philosophy of inbound marketing, knowledge of which can be applied throughout your entire online marketing efforts.

  • John Wallencheck says:

    I’m in the process of changing careers by getting involved in Digital Marketing. Currently, I’m taking the Hubspot Inbound Marketing course. I have to echo the previous comment. The course is a great way for anyone new to digital marketing to get an understanding of how inbound marketing works. After reading this blog, I’m going to strongly consider the Google Certifications. Thanks for the help!

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