The State of the EDUnion: A Free Higher-Education Marketing Webinar

There was a bombing at the Boston Marathon, the Affordable Care Act launched an online exchange, the new Pope brought a new perspective, U.S. government hit a standstill, Twitter went public, and the world lost several prominent leaders. 2013 was a big year.higher-ed-webinar

In the digital marketing world, while on an admittedly much smaller scale, we saw as many shakeups last year. In higher education, it’s almost impossible to keep up with the industry’s current events, what they mean for your university, and the newest digital marketing best practices. So as a higher-education marketing agency, we’ve kept track of them for you.

We’ll present the key highlights from our 2014 EDU Standard in our free Fathom State of the EDUnion webinar on Wednesday, April 30th at 1:00 pm EDT. Register now to reserve your front row seat to student recruitment marketing topics, including:

  • Google Q4 trends
  • Google Hummingbird and Enhanced Campaign updates
  • Benefits and opportunities of branded and non-branded keyword strategies
  • Successful email marketing approaches

Have any questions you’d like answered in EDUnion webinar? Leave them in the comments below so we can consider addressing them, too. Follow the live conversation on Twitter with #EDUnion2014.


Get deep analysis and take advantage of the latest marketing trends in higher education:


About Kelly Krasuna

A graduate of the University of Toledo, Kelly holds a degree in communications with an emphasis in public relations. She is a Senior Digital Specialist on Fathom’s EDU team, and brings several years of experience in ecommerce and lead-generation across both regional and national enterprise accounts. She holds certifications in Google Analytics and Google Adwords. Kelly enjoys Cleveland sports, her fiance Jeff, her calico cat and traveling.

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