A Sports Business Professional’s Journey to Fathom

After working the last 5 years at two of the best brands in the business of sports, the Cleveland Cavaliers and TeamWork Online, many people have asked me, “Why did you leave the sports business?” and “Who is Fathom?” The good news first: I’m still in the sports business, though in an incredibly new and exciting way. I am honored to be the director of sports marketing at Fathom, in which capacity I’ll be helping many sports and entertainment organizations drive revenue through intelligent digital marketing and analytics.

So, “Who is Fathom?” Fathom is one of the fastest-growing digital marketing agencies in the country with an unmatched track record of success. It is a full-service digital marketing agency that offers: email marketing, analytics, data visualization, social media research and strategy, SEM, SEO, website development, video production, and much more. A company with more than 130 employees and growing, it has experts in nearly every area of the digital space.

What excites me most about this amazing opportunity is sharing Fathom’s cutting-edge digital marketing work with the industry that I love (the business of sports). Fathom is different. It focuses on marketing results and the creation of solutions to obtain those results (brand promise: simple, accountable, results that matter). Not only does Fathom’s exceptional work and results-based focus align with my approach to business, but the culture within the organization is second to none. There is a strong entrepreneurial spirit (with no bureaucracy) that is pulled together by core values that I identified with since day one (it’s week 3 for me already!):

  1. Everyone a leader
  2. Make order from chaos
  3. Be the consigliere
  4. Reward sustainable results

I’m energized by Fathom’s culture, commitment to a work/life balance, and unbelievable track record of digital marketing success. And I am excited to share the Fathom way of digitally driving revenue to the sports and entertainment industries.

This is only the beginning … big things to come!

About Steve Kessen

Steve Kessen is both a director of Fathom’s enterprise solutions and its sports marketing practice. Formerly the vice president and general manager at TeamWork Online, he has worked with more than 750 of the top brands in sports: the NBA, NFL, NHL; MLB, NASCAR, IMG, ESPN Wide World of Sports and many others. Prior to his role at TeamWork Online, Kessen was one of the first ever dedicated analytics professionals in the professional sports business for the Cleveland Cavaliers. In addition to Kessen’s extensive experience in analytics and the sports industry, he has also been a CPA in the State of Ohio while starting his career at Ernst & Young. Kessen holds an MBA from the Case Western Reserve University Weatherhead School of Business and a BBA in accounting from Kent State University. Complementing his full-time role at Fathom, he is also an adjunct professor at the Georgetown University Master of Sport Industry Management program. He resides in Northeast Ohio with his wife and son.

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