Search Engine Marketing NewsWire – October 2009

7 Ways to Effectively Expand Your Paid Search Budget
So you have just gotten word that your should expand your pay-per-click budget. Good job! This should mean that you are doing a great job driving return on advertising spend out of the pay-per-click campaign you are managing. This brings up the question: How can I most effectively expand my budget?

Sizing Up The Stats – Benchmarking in Google Analytics
In previous editions of the NewsWire, we’ve looked at how to get the most out of Google Analytics. From establishing goals and drilling down to visitor profile data, there are many ways to refine the data so that you can see how your search engine optimization efforts are impacting your business objectives. At some point you may feel that you have a good handle on where you are, where you’ve been and where you want to go to improve a particular metric. But you are not operating in a vacuum. At some point you might ask yourself, “How do we stack up against the competition?”

Big Changes Coming to Email Deliverability
A recent report has shaken up the email marketing industry and confirmed what many people have suspected for some time now: Top ISPs are now starting to measure the open and click rate of your messages and are using it in conjunction with traditional spam-identifying tactics to grade your overall sender reputation. How will this affect you and what can you do to take advantage of it?

Put Search Engine Rankings in Perspective
It’s easy to get addicted to checking search engine rankings. I don’t think a day goes by when I don’t check rankings for something. And yet, truth be told, companies working with search engine optimization agencies should spend less time focusing on rankings and look more at sales revenue.

Using the Rules of Shot Composition to Improve your Online Videos
Learn the shot composition rules you should be using to enhance the quality of your online video footage. Steve Kozak discusses the rules of shot composition and how they can improve your video footage.

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