Web analytics is the science and the art of improving websites to increase our clients’ profitability. It is a science because it uses statistics, data mining techniques, and a methodological process.
As email marketers, whatever we do to increase ROI for a client, we do with one simple step in mind: learn from past successes. By listening to what your metrics have to say, you can quickly and easily increase ROI.
Social media sites have quickly taken over, and it’s not just teens and college students who are in on the game anymore. LinkedIn is one of those sites that used to be considered a red-headed stepchild of Facebook, with very little integration or use outside of a personal job experience/resume listing site. Not so anymore.
Getting your video to show up in the top rankings of universal SERPs (search engine results pages) can sometimes be likened to sighting Bigfoot in the Allegheny Mountains. Let’s just say, it’s not easy. But don’t let that discourage you!
Quit turning “Thank you” into “Goodbye” with these simple tips to improve engagement on your thank-you pages.