Search Engine Marketing NewsWire – January 2011

Message From Fathom’s President & CEO
We lost our founder in March. Bill Fox was our friend and colleague, for over a decade to many. Bill was my business partner as well as one of my best friends. We talked almost every day about Fathom, future opportunities, relationships and whether or not using WD40 on fishing lures was ethical! We had many heated debates and laughed even more. We spent a lot of time in and out of the office together. We caught walleye on Lake Erie and grouper in Key West together

In 2011, Email Marketing is Free. Just Pay For Sales.
As many of you know by now Fathom is a leading email marketing firm. In addition to that we are the only email marketing firm in existence that offers pay-only-for-results email marketing. What does that mean?

SEO in 2011
Though 2010 is officially in the rear-view mirror, our SEO team at Fathom made some great strides in building the foundation for a tremendous 2011, all while keeping our talents on the shores of Lake Erie. You may oftentimes hear, “At least there’s next year,” but at Fathom we are saying, “This is going to be a great year!”

Social Media Goes Mainstream in 2010 – Now What?
The year 2010 may be looked at as the year that social media finally became a part of the larger culture. The movie “The Social Network” became big box office not only because it was an excellent movie, but also because enough people were familiar with Facebook.

The Best ROI Ever for Pay-Per-Click. That’s Right, Baby!
2010 was a great year for us in pay-per-click. Our clients have never been happier, we have had a very strong year of revenue growth, and MOST IMPORTANTLY, our clients’ Return on Investment has NEVER been higher than right now.

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