New White Paper: Top Schools on YouTube

Today, we’re wrapping up our series of white papers on social media in education with a guide on YouTube strategies for colleges and universities. While many schools are halfheartedly posting videos on YouTube, few are seeing the results they’d like from their effort because they’re not creating the right kind of content.

In our new white paper, we share some of the best examples of online video from the world of higher education. We talked to leaders in the field to find out how they approach YouTube the tactics they use for increasing views.

Download your free copy of the paper, “What You Can Learn from 10 Schools that Get YouTube Right: Building a Better YouTube EDU,” for:

  • Surprising statistics about the videos potential students are really looking for
  • Inspiration from great examples of school-produced video
  • Technical strategies for improving conversions and building relationships
  • Creative suggestions for incorporating YouTube annotations into your videos

Have a question or comment on something you read in the white paper? Tweet us!

Reenergize your school’s social campaign with help from Fathom’s complete series on social media in higher education. Download papers on overarching social media strategy, Facebook tips and Twitter insights. You can also contact Fathom to discuss your school’s current social campaign and learn more about our social media package.

About Paul Richlovsky

Paul purposefully merges a creative writing and teaching background with his decade-long marketing career. He advises clients on content strategy, editorial direction and PR/distribution. He is a perpetual critical thinker who has written/edited hundreds of blog posts and multiple long-form marketing guides, including those aimed at audiences as varied as healthcare, higher education, financial services, B2C brands and manufacturing. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon."He gets really excited about the science of elite performance, usability, brand voice, headlines, digital governance, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.

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