Fathom’s talented conversion rate optimization team, led by Mike Perla, brought home the gold ribbon at Which Test Won’s 2013 Online Testing Awards for their form testing work with Gemm Learning. Approximately 200 entries from more than 150 companies competed for these awards internationally. (Also see our news release.)
This month judges reviewed the entries and chose tests that would be inspirational for the marketing, analytics and web design communities. Judges based their winning selections by a variety of criteria, including technical and tactical basics, measurements used, results data (including counter-intuitive results), and applicability. In the end, they selected only 32 winners in 13 different categories.
The winning Gemm Learning case study is now inducted into the WhichTestWon.com Hall of Fame. This case study explains how Fathom was able to increase completed form submissions by 36.92% at a 99.9% confidence rate. Awards judge Dan Slagen stated, “The obvious changes are around general aesthetics as the landing page transformed from mundane to captivating.”
Mike Perla’s team has previously received recognition from Which Test Won, having won multiple “Tests of the Week” for a variety of clients, including a radical form redesign for IXACT Contact and lead gen test for Talbott Recovery. To view all of the 2013 Online Testing Awards winners, visit WhichTestWon.com. While you’re there, vote for which version you think increased form submissions for Gemm Learning.