Fathom + Webbed Marketing = Ohio SEM Dominance on National Stage

What happens when 2 successful Internet marketing companies in close proximity with similar values and cultures get together?

They get better!

They also get bigger. Today Fathom has acquired Columbus-based Webbed Marketing. This development adds another thriving Internet marketing company to one that is already among the top 25 largest search-engine marketing agencies.

Fathom’s CEO, Scot Lowry, says he intends to grow the new partner while keeping it in Columbus. He also envisions opportunities for cross-pollination among each agency’s respective clientele:

“This is a case where everyone truly wins. Fathom’s clients now have access to Webbed Marketing’s research and analysis capabilities as well as social media and healthcare experience. At the same time, Webbed’s clients have access to Fathom’s performance-based email marketing services and additional SEO and online advertising resources.”

See the full news release for a more in-depth look.

In a presentation to Fathom’s employees on Wednesday, Scot showed a slide that underscored how the partnership affords his staff chances to “move forward faster” and capitalize on leadership growth and collaborative learning opportunities.

As for the outside world, these two forces of the Midwest intend to expand the heartland’s already formidable SEO/SEM reach across the country. Look out, coastal players! The Ohio Powerhouse is arriving.

On behalf of everybody at Fathom, I’d like to welcome our nearby industry peers as new partners.

***

UPDATE (2:18 p.m.): Link to a new 3-min. video interview with Webbed founder Bill Balderaz and COO Amy Marshall on the acquisition, conducted by Columbus social media entrepreneur-blogger Nate Riggs.

About Paul Richlovsky

Paul purposefully merges a creative writing and teaching background with his decade-long marketing career. He advises clients on content strategy, editorial direction and PR/distribution. He is a perpetual critical thinker who has written/edited hundreds of blog posts and multiple long-form marketing guides, including those aimed at audiences as varied as healthcare, higher education, financial services, B2C brands and manufacturing. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon."He gets really excited about the science of elite performance, usability, brand voice, headlines, digital governance, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.

No Comments

Leave a Reply