Fathom Named One of "Northeast Ohio Top Workplaces 2011"

Fathom Online Marketing has no shortage of confidence, but as a company it is always satisfying to receive external validation that you are moving in the right direction.

These were my thoughts when I saw that an employee-based survey conducted by The Plain Dealer and WorkplaceDynamics put Fathom among 123 other companies as one of Northeast Ohio’s “Top Workplaces 2011.” In the “small company” category (50-149 local employees), we ended up at #8 in a field of 60 finalists. The results were published in The Plain Dealer on June 19, where the categories were divided by the number of local employees:

  • small (50-149)
  • midsize (150-499)
  • large (500+)

Contrary to studies where senior execs might solely contribute the feedback, this study’s data is derived from employees’ feelings and judgments. They rated their workplaces on a seven-point scale, showing their degrees of agreement with statements like, “I am happy with my career opportunities at this company.” To arrive at the finalists, WorkPlace Dynamics whittled 235 companies down to 132 based on superior survey results. It further divided the 132 into 3 categories by size because it wanted to be fair to large businesses, knowing that small businesses tend to perform better in this type of survey. For those who really dig numbers, The PD has a more detailed look at the methodology.)

I think I speak on behalf of all Fathom employees when I say that we really appreciate this honor. So does Elizabeth Lynch, Director of Leadership Development, who said: “It is really an honor to win, because our employees are the judges.” Of course, in some ways, Fathom employees shouldn’t be too surprised, because they were the drivers of the bus (myself included). We knew—or at least should have had some idea—that many of us are very excited about working here, and that when asked about our feelings would respond affirmatively.  This survey simply reflects what a great number of Fathomers already believe: that we like our workplace and have confidence in the company’s direction.

Once again, thanks to The Plain Dealer for publishing this survey, and thanks to everyone at Fathom for making it an excellent place to work.


About Paul Richlovsky

Paul purposefully merges a creative writing and teaching background with his decade-long marketing career. He advises clients on content strategy, editorial direction and PR/distribution. He is a perpetual critical thinker who has written/edited hundreds of blog posts and multiple long-form marketing guides, including those aimed at audiences as varied as healthcare, higher education, financial services, B2C brands and manufacturing. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon."He gets really excited about the science of elite performance, usability, brand voice, headlines, digital governance, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.

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