Fathom Core Value Stories: September Edition

Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “reward sustainable results”). This space immortalizes their accomplishments for the world to see. I hereby present the 11th edition of Core Value Stories:

  • Everyone a Leader, Brittany Amato (pictured lower right) — For delivering SEM results for a B2C client over the span of the last several years. Her excellent work opened the door to the largest managed spend ($1 million) in the company’s history!
  • Be the Consigliere, Jenni Ramminger (pictured bottom) — For helping various clients choose Fathom to a.) rebuild a website; b.) promote a new partnership with Intel; and c.) expand an existing program by adding new product lines every quarter.
  • Make Order from Chaos, Beth Strukelj (pictured top right) — For helping set up a simple system in Google Analytics to automatically alert Fathom specialists of significant traffic drops on their clients’ websites.
  • Reward Sustainable Results, Alan Suchan — For performing an extensive analysis on a B2C e-commerce client’s rankings, traffic and conversion rate for strategic keywords that needed a boost. The detailed analysis and recommendations helped uncover an opportunity for a valuable new service: creating new content.

To the victors go the spoils … huzzah!

About Paul Richlovsky

Paul purposefully merges a creative writing and teaching background with his decade-long marketing career. He advises clients on content strategy, editorial direction and PR/distribution. He is a perpetual critical thinker who has written/edited hundreds of blog posts and multiple long-form marketing guides, including those aimed at audiences as varied as healthcare, higher education, financial services, B2C brands and manufacturing. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon."He gets really excited about the science of elite performance, usability, brand voice, headlines, digital governance, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.

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