Fathom Core Value Stories: May Edition

Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “reward sustainable results”). This space immortalizes their accomplishments for the world to see. I hereby present the 7th edition of Core Value Stories:

  • Everyone a Leader, Cheryl VanJaarsveld (pictured) — For providing outstanding strategy to a client’s automated lead-generation campaign that incorporated what they were asking for without straying from our plan’s overall goals.
  • Be the Consigliere, Clinton Dugan — For quickly jumping in with informed and enthusiastic social-media consultation to help close additional business for an existing client.
  • Make Order from Chaos, Dusty Steinbrink — For being particularly helpful with two landing page projects on short deadlines, including the redesign of a microsite. Each of these projects helped increase the conversion rate and overall performance of the campaigns.
  • Reward Sustainable Results, Caroline Bogart –For facilitating the writers’ persona training for Q1, part 2 of a writing course on conversion style. This has enabled the group to produce better customer-centric writing around their respective buying cycles.

To the victors go the spoils … huzzah!


About Paul Richlovsky

Paul purposefully merges a creative writing and teaching background with his decade-long marketing career. He advises clients on content strategy, editorial direction and PR/distribution. He is a perpetual critical thinker who has written/edited hundreds of blog posts and multiple long-form marketing guides, including those aimed at audiences as varied as healthcare, higher education, financial services, B2C brands and manufacturing. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon."He gets really excited about the science of elite performance, usability, brand voice, headlines, digital governance, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.

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