Fathom Core Value Stories: May 2013 Edition

Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “the gun will be there”). This space immortalizes their accomplishments for the world to see. I hereby present the 18th edition of Core Value Stories:

  • Melissa Mathews

    Melissa Mathews

    Everyone a Leader, Melissa Mathews (pictured, right) — For organizing Fathom’s first-ever Nonprofit Marketing Summit. From promoting the event and getting people in the door to greeting attendees, Melissa was the main reason this event was such a success. The goal was to get 25 organizations to sign up, and her efforts resulted in 54 nonprofits registering.

  • Be the Consigliere, Keith Simpkins — For recently transitioning onto a number of new accounts, including a very large healthcare one. While this particular client can be very challenging, Keith always provides solid guidance, follows up on post-meeting deliverables and remains ready to answer numerous questions directly with the client.
  • Ben Goldman

    Ben Goldman

    Make Order from Chaos, Ben Goldman (pictured, right) — For doing a phenomenal job with the roll-out and execution of the paid search programs for a financial services client. He has delivered quality leads at a low cost-per-lead (CPL). Ben’s diligence has accounted for the set-up and launch of 7 different paid search programs in 14 states while delivering leads to 3 different lead management systems, 42 different phone numbers, and 7 branches.

  • The Gun Will Be There, Alek Toumert — For continuing to step up and ease staff shortages while taking on tasks that don’t always have clear direction. He takes the initiative to troubleshoot issues, and his work is always prospect/client-ready! Anyone who has worked with him knows that “The Gun (aka Alek) Will Be There!”

To the victors go the spoils … huzzah!

About Paul Richlovsky

Paul purposefully merges a creative writing and teaching background with his decade-long marketing career. He advises clients on content strategy, editorial direction and PR/distribution. He is a perpetual critical thinker who has written/edited hundreds of blog posts and multiple long-form marketing guides, including those aimed at audiences as varied as healthcare, higher education, financial services, B2C brands and manufacturing. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon."He gets really excited about the science of elite performance, usability, brand voice, headlines, digital governance, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.

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