Fathom Core Value Stories: June Edition

Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “reward sustainable results”). This space immortalizes their accomplishments for the world to see. I hereby present the 8th edition of Core Value Stories:

  • Everyone a Leader, Joe Kneale (pictured) — For staying at a key client’s West Coast headquarters for 2 months as a Fathom employee while simultaneously developing our new digital messaging and analytics portfolio. He also took on several email marketing clients during this time.
  • Be the Consigliere, Cheryl VanJaarsveld — For launching automated lead-generation campaigns; continuing to strive for excellence in email recircs; and juggling deliverability issues.
  • Make Order from Chaos, Colleen Masters — For managing email deliverability issues after the Yahoo! filtering changed that benefited not only a key client, but also the entire email department.
  • Reward Sustainable Results, Ed Ranta — For helping at least 4 individuals with data analysis. Highlights include: bringing “great, valuable insight into our [email] recirc programs;” “improving efficiency with complex Excel problems;” and “helping [a colleague] understand factorials and develop the calculations for an energy-savings decision support tool for a client.”

To the victors go the spoils … huzzah!


About Paul Richlovsky

Paul purposefully merges a creative writing and teaching background with his decade-long marketing career. He advises clients on content strategy, editorial direction and PR/distribution. He is a perpetual critical thinker who has written/edited hundreds of blog posts and multiple long-form marketing guides, including those aimed at audiences as varied as healthcare, higher education, financial services, B2C brands and manufacturing. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon."He gets really excited about the science of elite performance, usability, brand voice, headlines, digital governance, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.

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