Fathom Core Value Stories: January 2013 Edition

Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “the gun will be there”). This space immortalizes their accomplishments for the world to see. I hereby present the 15th edition of Core Value Stories:

  • Everyone a Leader, Jessie Ng — For initiating responsive design for email templates. She taught herself how to build and code responsive templates, tested them and set up trainings for the department. She is now building a responsive email program that will improve client results.
  • Be the Consigliere, Ted Goeltz —  For working through a challenging Joomla installation for a client with a slow website hosted in Manila, Philippines. He has helped the client’s development team get closer to solving the problem and as a result, fostered high levels of trust in the relationship.
  • Make Order from Chaos, Stephen Epple— For leading a big client’s email team through one significant challenge after another, building even stronger relationships in a challenging business environment, including department restructuring and significant changes in inbox deliverability at large.
  • The Gun Will Be There, Alan Suchan  — For jumping  in to help immediately on several SEO accounts and developing a number of strategies for Q1. Also, in the midst of one client’s site migration, his expertise was vital to ensuring a smooth transition.

 

To the victors go the spoils … huzzah!

About Paul Richlovsky

Paul purposefully merges a creative writing and teaching background with his decade-long marketing career. He advises clients on content strategy, editorial direction and PR/distribution. He is a perpetual critical thinker who has written/edited hundreds of blog posts and multiple long-form marketing guides, including those aimed at audiences as varied as healthcare, higher education, financial services, B2C brands and manufacturing. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon."He gets really excited about the science of elite performance, usability, brand voice, headlines, digital governance, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.

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