Fathom Core Value Stories: 'Best of 2012' Edition

Special note: This month’s winners are not for the usual monthly honors, but more like ‘best-of’ celebrities. In other words, a core value award covering the entire year of 2012.

Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “the gun will be there”). This space immortalizes their accomplishments for the world to see. I hereby present the 16th edition of Core Value Stories:

  • Everyone a Leader, Tom Cottrill — For fixing anything that requires fixing at Fathom from the software development side.
  • Be the Consigliere, Cliff Karklin —  For initiating company-wide training in analytics and other reporting processes. Plus, for developing the company’s product offerings around analytics.
  • Make Order from Chaos, Jay Ketchaver (pictured) — For dutifully keeping Fathom’s network and its associated client services running through floods, power outages and acts of God regardless of the hour or his weekend plans.
  • The Gun Will Be There, Kal Fattah  — For constantly over-performing and taking control of local search initiatives across all eligible clients.


To the victors go the spoils … huzzah!

About Paul Richlovsky

Paul purposefully merges a creative writing and teaching background with his decade-long marketing career. He advises clients on content strategy, editorial direction and PR/distribution. He is a perpetual critical thinker who has written/edited hundreds of blog posts and multiple long-form marketing guides, including those aimed at audiences as varied as healthcare, higher education, financial services, B2C brands and manufacturing. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon."He gets really excited about the science of elite performance, usability, brand voice, headlines, digital governance, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.

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