Fathom Core Value Stories: August Edition

Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “reward sustainable results”). This space immortalizes their accomplishments for the world to see. I hereby present the 10th edition of Core Value Stories:


  • Everyone a Leader, Abby Carter — For working extra-long days and sacrificing weekend hours to produce a fast-tracked INGAGE interactive video for a client’s newly designed website.
  • Be the Consigliere, Ted Goeltz — For quickly working directly with a home improvement contractor to get its website back online after it ran into problems re-registering the domain.
  • Make Order from Chaos, Erica Brubach (pictured above) — For conceiving and developing a link-building/PR outreach flow chart for a large client that expedited the client’s review process. The new chart is a reusable document that can be applied to other clients and internal training.
  • Reward Sustainable Results, Daiv Whaley — For consistently performing above and beyond without being asked. Examples include improving client game plans; conducting additional keyword and product research; and reaching out directly for feedback on improving his work.

To the victors go the spoils … huzzah!

About Paul Richlovsky

Paul purposefully merges a creative writing and teaching background with his decade-long marketing career. He advises clients on content strategy, editorial direction and PR/distribution. He is a perpetual critical thinker who has written/edited hundreds of blog posts and multiple long-form marketing guides, including those aimed at audiences as varied as healthcare, higher education, financial services, B2C brands and manufacturing. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon."He gets really excited about the science of elite performance, usability, brand voice, headlines, digital governance, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.

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