Fathom Core Value Stories: April Edition

Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “reward sustainable results”). This space immortalizes their accomplishments for the world to see. I hereby present the 6th edition of Core Value Stories:

  • Everyone a Leader, Joe Bencar –For bringing drive, organization and attention to detail on three newly inherited accounts. By taking the initiative to explore more keywords, reevaluate objectives and provide great insights and ideas, he has done an excellent job ensuring that we’re truly maximizing each client’s potential.
  • Be the Consigliere, Matt Insley — For working with his team to focus more attention on billable rate, working more efficiently within designated project hours.
  • Make Order from Chaos, Amanda Jerele (pictured, right) — For diving into the Marin platform and setting up bid rules on numerous clients. This has not only improved efficiencies, but client ROI as well. (Read the press release about Fathom’s Marin Software-certified status.)
  • Reward Sustainable Results, Cliff Karlkin –For being instrumental in streamlining our keyword and content strategy processes, using a combination of tools, internal workflow and training programs. These updates get everyone on the same page with consistent deliverables that translate into results that matter.

To the victors go the spoils … huzzah!


About Paul Richlovsky

Paul purposefully merges a creative writing and teaching background with his decade-long marketing career. He advises clients on content strategy, editorial direction and PR/distribution. He is a perpetual critical thinker who has written/edited hundreds of blog posts and multiple long-form marketing guides, including those aimed at audiences as varied as healthcare, higher education, financial services, B2C brands and manufacturing. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon."He gets really excited about the science of elite performance, usability, brand voice, headlines, digital governance, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.

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