Fathom Core Value Stories: April 2013 Edition

Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “the gun will be there”). This space immortalizes their accomplishments for the world to see. I hereby present the 17th edition of Core Value Stories:

Chad Sutton

  • Everyone a Leader, Chad Sutton (pictured, right) — Chad has contributed strongly to client and internal communication and training. Not only has he offered to stay late one night per week to teach email basics, but he has also developed an email cross-training program and shown the ability to keep complicated campaigns on track.
  • Be the Consigliere, Chad Luckie — Chad has done an incredible job quickly and dramatically improving SEO for a major client. He has challenged established ways of thinking and is already gaining a reputation as a trusted advisor with our contacts. His latest work is a perfect example of meeting unrecognized needs.
  • elizabethl_intranetMake Order from Chaos, Angela Maher — Angela has done a tremendous job of handling new projects for a major client. In Q1 she worked directly with key stakeholders in operations to build trust and secure new project work. She has been able to keep them focused and make order from chaos while keeping them happy. Because of her successful management of these projects, we now have an opportunity to duplicate this success across other groups within the company.
  • The Gun Will Be There, Elizabeth Lynch (pictured, right) — Elizabeth has been instrumental in helping launch the internal “team” restructuring process. She has provided numerous insights into how individuals can best represent core company values within their new “teams” and identified ways in which the “coaches” can develop and grow strong groups.

 

To the victors go the spoils … huzzah!

About Paul Richlovsky

Paul purposefully merges a creative writing and teaching background with his decade-long marketing career. He advises clients on content strategy, editorial direction and PR/distribution. He is a perpetual critical thinker who has written/edited hundreds of blog posts and multiple long-form marketing guides, including those aimed at audiences as varied as healthcare, higher education, financial services, B2C brands and manufacturing. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon."He gets really excited about the science of elite performance, usability, brand voice, headlines, digital governance, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.

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