It's Official: Fathom 2nd-Largest Marketing Firm in Cleveland

According to Crain’s Cleveland Business, Fathom is the 2nd-largest marketing firm in the Cleveland area based on its number of full-time employees (120) as of June 30, 2011.

What strikes me the most about this list—published last month in the November issue of Crain’s Cleveland Business—is the fact that 14-year-old Fathom is paired up with several other firms that have more than a decade of age on it. In a couple cases, Fathom has 6 times the number of local full-time employees than that of venerable traditional marketing firms.

The 2nd thing I noticed is that the 3 other agencies on this list that topped 100 employees (pictured above) all have at least 8 years on Fathom, with one company winning the seniority trophy by a full 6 decades.

Taken as a whole, this list says two things to me loud and clear:

  1. Digital marketing is a boon to Cleveland.
  2. Fathom is good at attracting and retaining top talent.

Case in point: when I started working here 5 years ago, Fathom had 25 employees, mainly doing SEO. Sure, there was email marketing and paid search on the periphery, but the proportion of employees devoted to either of these activities was very small, certainly under 20%. Internet marketing as a whole wasn’t exactly mainstream. Facebook was just starting to get big. Twitter didn’t even exist yet.

But yet, through all those years (which might as well be eons in Internet time), Fathom found a way to grow … quickly yet sustainably. So, thanks, Crain’s, for recognizing our size. Based on the recent past, I imagine it won’t be the last time.

p.s. We may be #2 in this area for size, but we’re first on the whirlyball court.

About Paul Richlovsky

Paul purposefully merges a creative writing and teaching background with his decade-long marketing career. He advises clients on content strategy, editorial direction and PR/distribution. He is a perpetual critical thinker who has written/edited hundreds of blog posts and multiple long-form marketing guides, including those aimed at audiences as varied as healthcare, higher education, financial services, B2C brands and manufacturing. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon."He gets really excited about the science of elite performance, usability, brand voice, headlines, digital governance, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.

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