Fathom Core Value Stories: October Edition

Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “reward sustainable results”). This space immortalizes their accomplishments for the world to see. I hereby present the 12th edition of Core Value Stories:

  • Everyone a Leader, Erica Brubach — For coordinating a Q4 online marketing strategy for one of Fathom’s larger education clients. She rallied the team and presented creative ideas for content and PR to great feedback.
  • Be the Consigliere, Jessica Fretthold (pictured above) — For communicating well and fostering good relationships with key people at a key client. She also has been great at coordinating this client’s multiple projects and the Fathom staff who serve it.
  • Make Order from Chaos, Courtney Demko — For successfully starting a new long-term B2C client engagement by communicating effectively with multiple department leads for efficient workflow.
  • Reward Sustainable Results, Steve Kozak (pictured below) — For growing the video department‘s revenue over the last year, improving client retention and acquisition. This is most notably represented by a large new multi-month deal.

To the victors go the spoils … huzzah!

About Paul Richlovsky

Paul purposefully merges a creative writing and teaching background with his decade-long marketing career. He advises clients on content strategy, editorial direction and PR/distribution. He is a perpetual critical thinker who has written/edited hundreds of blog posts and multiple long-form marketing guides, including those aimed at audiences as varied as healthcare, higher education, financial services, B2C brands and manufacturing. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon."He gets really excited about the science of elite performance, usability, brand voice, headlines, digital governance, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.

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