Fathom Chief Revenue Officer Jeff Leo Herrmann brought back social selling lessons from LinkedIn SalesConnect 2015. In this week’s “Publish or Perish” video installment (see below), he chimes in live from the Las Vegas event. He shares what happened in his October 7th session, “Publish or Perish – Selling in the Age of Content Marketing.” He also shared his new understanding of how to quantify the principles behind social selling … and how sales professionals can do their jobs better by following a disciplined content marketing strategy:
About Paul Richlovsky
Paul brings a writing and teaching background to his decade-long marketing career. He advises clients on content strategy and editorial direction. He is an enthusiastic marketing automation practitioner and active member of the Cleveland Marketo User Group. He has written/edited multiple marketing guides, including those aimed at healthcare, higher education, financial services, B2C brands and manufacturing audiences. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon."He is particularly interested in usability, digital governance, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.