Sales-Marketing Alignment Checklist [Content Marketing World]

At this year’s Content Marketing World in September, Chief Revenue Officer Jeff Leo Herrmann and 3 other Fathomers walked an eager crowd through our sales-marketing alignment checklist. In Fathom’s “lunch n’ learn” workshop, “Helping Your B2B Sales Team Thrive in the Age of Content Marketing,” we broke down methods to trace content marketing directly to business goals and how to help sales capitalize on valuable marketing data and insights.

Get the Checklist

Download the 8-pg. Sales and Marketing Alignment Checklist to get your own sales staff taking an “audience-first” approach to prospecting and building relationships.


Paul Richlovsky

About Paul Richlovsky

Paul brings a writing and teaching background to his decade-long marketing career. He advises clients on content strategy and editorial direction. He is an enthusiastic marketing automation practitioner and active member of the Cleveland Marketo User Group. He has written/edited multiple marketing guides, including those aimed at healthcare, higher education, financial services, B2C brands and manufacturing audiences. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon."He is particularly interested in usability, digital governance, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.

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