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How To Convert More Through Email Marketing [White Paper]

By | March 5, 2013

OK, so you’re great at creating email newsletters. You always offer interesting information, and the templates are pretty. Enough people like them that you have a significant subscriber base (let’s say 50,000 for example).

But here’s the big question: How much are you converting?

If your conversion rate is on par with the  industry average, you could actually be earning up to 9X below what you’d earn with superior conversion. “How do you attain superior conversion,” you ask?

Download Fathom’s new white paper to find out:

5 Facets of Superior Email Conversion.”

Some of the secrets Fathom’s Chris Nichols, Director of Email Template & Landing Page Conversion, shares:

  • The power of continuity
  • Designing email templates for conversion
  • Designing landing pages for conversion
  • Macro- vs. micro-conversions
  • The importance of thank-you page

Boost your email conversion prowess by following 5 Fathom guidelines.

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About Paul Richlovsky

Paul brings a writing and teaching background to his marketing career, where he's been happily active since 2006. After spending his early years serving clients as a Web copywriter and account manager, he currently leads Fathom's own content strategy in collaboration with sales, marketing and others across the company. He is an enthusiastic marketing automation practitioner and active member of the Cleveland Marketo User Group. He also serves as editorial director of Fathom's website and blog and has written/edited multiple guides on marketing, including for audiences in healthcare, higher education, financial services, retail and manufacturing. He previously was lead blogger and managing editor for, a resource for individuals interested in career-focused education. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon." He is particularly interested in usability, readability, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.


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