OK, so you’re great at creating email newsletters. You always offer interesting information, and the templates are pretty. Enough people like them that you have a significant subscriber base (let’s say 50,000 for example).
But here’s the big question: How much are you converting?
If your conversion rate is on par with the industry average, you could actually be earning up to 9X below what you’d earn with superior conversion. “How do you attain superior conversion,” you ask?
Download Fathom’s new white paper to find out:
Some of the secrets Fathom’s Chris Nichols, Director of Email Template & Landing Page Conversion, shares:
- The power of continuity
- Designing email templates for conversion
- Designing landing pages for conversion
- Macro- vs. micro-conversions
- The importance of thank-you page
Boost your email conversion prowess by following 5 Fathom guidelines.