Why It's Time to Start Thinking P2P

Sometimes it can seem like successful marketing campaigns are really just good luck. All the stars align and something just clicks with your audience. While it definitely may seem that way at times, not all successful strategies are hit or miss. There is one key secret I learned at CMW this year that almost all successful marketing campaigns share.

What is it? P2P. Whether you are marketing for a B2B or B2C business, you NEED to start thinking about P2P marketing in order to find success with your target audience.

It’s time to make marketing personal. You can’t keep guessing at what your customers need and you can’t make things up. Do research and put yourself in direct contact with your ideal consumers. They will happily give you the information you need to improve your content strategies.


Think about it, consumers a little self-centered; they’re concerned about their needs, their wants and their quality of life. Consumers don’t care how many years you’ve been in business, they don’t care if you have competitive pricing, and they really don’t care if you think you’re innovative.Your consumers aren’t solely motivated by price, they’re motivated by value.

The more value you can provide your audience, the more likely you will be to grow brand advocates and grow your business. You’ve heard it before, but I’ll say it again. Stop talking about yourself and start talking to your customers.


Need some help getting started? See how Chipotle was able to add emotional value to their product in “Back to the Start.”

This is a company that sells burritos, but they also found a way to offer their customers much more value from their purchase. Not only will they get a delicious meal, but they can feel like they are a small part in supporting sustainable farming.

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