Fathom Chief Revenue Officer Jeff Leo Herrmann brought back social selling lessons from LinkedIn SalesConnect 2015. In this week’s “Publish or Perish” video installment (see below), he chimes in live from the Las Vegas event. He shares what happened in his October 7th session, “Publish or Perish – Selling in the Age of Content Marketing.” He also shared his new understanding of how to quantify the principles behind social selling … and how sales professionals can do their jobs better by following a disciplined content marketing strategy:
About Paul Richlovsky
Paul purposefully merges a creative writing and teaching background with his decade-long marketing career. He advises clients on content strategy, editorial direction and PR/distribution. He is a perpetual critical thinker who has written/edited hundreds of blog posts and multiple long-form marketing guides, including those aimed at audiences as varied as healthcare, higher education, financial services, B2C brands and manufacturing. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon."He gets really excited about the science of elite performance, usability, brand voice, headlines, digital governance, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.