Talking Sales-Marketing Alignment at LinkedIn SalesConnect 2015 [VIDEO]

Fathom Chief Revenue Officer Jeff Leo Herrmann brought back social selling lessons from LinkedIn SalesConnect 2015. In this week’s “Publish or Perish” video installment (see below), he chimes in live from the Las Vegas event. He shares what happened in his October 7th session, “Publish or Perish – Selling in the Age of Content Marketing.” He also shared his new understanding of how to quantify the principles behind social selling … and how sales professionals can do their jobs better by following a disciplined content marketing strategy:

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