LinkedIn recently announced that it will discontinue the Products & Services tabs on April 14th in favor of the Showcase pages it released back in November 2013.
Don’t worry, it’s a good thing!
Showcase pages act as an extension of your company, particularly useful if your company has multiple product/service lines, brands or business initiatives. This will enable your company to gear specific messages to followers of your brand to heighten engagement. You can share dedicated content on your Showcase pages, just as you do now with your main Company page. And since followers of your Showcase pages will be interested in that product line or service, you can serve them more targeted content that could help lead to conversions.
In other words, it’s better for LinkedIn members because they can follow the parts of your business they’re truly interested in. It’s better for your business because those who’re following you are really interested.
Things to note:
- You are initially limited to 10 Showcase pages, and only 3 will be highlighted from your main Company page
- Showcase page updates work exactly like Company page updates, so take advantage of the ability to post blog updates, newsletters about your products, etc.
- LinkedIn members can find your Showcase pages through the search tool, as well as from your Company page
- You can optimize the text throughout your Showcase pages for SEO
Visit LinkedIn’s Help Center for additional information on setting up your company’s Showcase pages. http://help.linkedin.com/app/answers/detail/a_id/44865/kw/showcase%20pages
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