Clients often ask us about the difference between “importance” and “relevance” when it comes to generating online word of mouth. Some influencers who talk about you online are important, but not relevant, others are relevant, but not important, some are both, some are neither. I used the below analogy yesterday and got some good feedback, so I wanted to share it with the BuzzSaw readers.
Barack Obama is important. Leader of the free world and such. If I am getting mugged in a dark alley and Barack Obama shows up to help me, he is not relevant. If my 6’4″, 250 pound neighbor who bounces bars on the weekend shows up to help me in that alley, he is relevant, but not important. If Chuck Norris shows up he is both relevant and important.