Importance vs. Relevance

Clients often ask us about the difference between “importance” and “relevance” when it comes to generating online word of mouth. Some influencers who talk about you online are important, but not relevant, others are relevant, but not important, some are both, some are neither. I used the below  analogy yesterday and got some good feedback, so I wanted to share it with the BuzzSaw readers.

Barack Obama is important. Leader of the free world and such. If I am getting mugged in a dark alley and Barack Obama shows up to help me, he is not relevant. If my 6’4″, 250 pound neighbor who bounces bars on the weekend shows up to help me in that alley, he is relevant, but not important. If Chuck Norris shows up he is both relevant and important.

About Bill.Balderaz

Bill Balderaz, Founder of Webbed Marketing, grew the company from a one-man consultancy to one of the largest and fastest growing independent interactive marketing agencies in the Midwest. In 2011, Webbed Marketing was acquired by Fathom. The combined organization is one of the largest, fastest growing, and most recognized online marketing firms in the country. Bill currently serves as a member of the Fathom senior leadership team and President of Fathom Healthcare.He began working in the search engine optimization, pay-per-click advertising and social media world in 1998, prior to the launch of Google. He has spoken on Internet marketing topics at more than 150 conferences and events, including those sponsored by the Public Relations Society of America, the American Marketing Association and Search Engine Strategies.Bill holds a bachelor’s degree in public relations from Bowling Green State University, an MBA from Franklin University and is an ordained minister. He serves on the board of two nonprofit organizations, Chapel Hill House and Lifting Hopes, both of which focus on helping children and families battling cancer.

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