Fathom SEO Pulse: 9.10.15

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*The Consumer Brand SEO Pulse is now the Fathom SEO Pulse!*

Welcome to Fathom’s weekly SEO pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. On the heels of Mobilegeddon, Google is making another big move on the “not mobile-friendly” front. On top of that, this week’s Pulse has tons of actionable tips to make sure you’re making the most of your SEO efforts.

“Google: Showing Giant Ads To Mobile Visitors For Apps May Lead To Ranking Decrease”

Google has announced that as of November 1, “mobile web pages that show an app install interstitial that hides a significant amount of content on the transition from the search result page will no longer be considered mobile-friendly. This does not affect other types of interstitials. As an alternative to app install interstitials, browsers [should] provide ways to promote an app that are more user-friendly.” Though there is still some time before the change kicks in, the mobile-friendly testing tools will show them as not mobile friendly today. http://selnd.com/1NVJUkF

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“6 Non-SEO Tools You Should Be Using For SEO”

From grammar checkers to infographic creation tools, these “non-SEO” tools could actually be a big help in your daily optimization efforts. http://selnd.com/1MXQFBA

“Making Your Support Content More SEO Friendly”

Most sites have a support, about us, and/or research section that are often left by the wayside when it comes to optimization. However, it could be quite valuable to make those pages SEO friendly. http://selnd.com/1i7NmME

“Swapped Out: Losing A Google Featured Snippet [Case Study]”

In this study, the columnist dives into why his client lost its featured snippet to a competitor and uncovers information on how to get one in the first place. It turns out that page quality, structure, author information, comments and link profiles could be factors. http://selnd.com/1En1QTa

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“Local SEO Is Not An Island (Or At Least It Shouldn’t Be!)”

If you’re only focusing on showing up in the local “snack pack,” you’re missing out on a ton of other opportunity and may be hurting yourself in the long run. Local rankings aren’t the end all, be all, so make sure you’re still working on ranking organically as well. http://selnd.com/1UwQMVr

“Which Components of a Site Should Absolutely be Marked up with Schema?”

Working on getting schema markup in place on your site, but you’re not sure where to start? Here is a good list of site components that should definitely be marked up. http://bit.ly/1UH1CYQ

“Top 5 Google SEO Performance Indicators”

Sometimes relying on organic traffic and keyword rankings isn’t enough to really tell how your site is performing. Maybe your site doesn’t get much traffic at all, or doesn’t have the best rankings… How do you figure out why? Start by looking at these performance indicators, including page speed, daily indexed pages, and structured data. http://bit.ly/1FvWkbL

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“5 Extremely Risky Black Hat SEO Practices You Should Avoid”

We all know to stay away from black-hat SEO tactics, but here is a good refresher on what those are. http://bit.ly/1EC7Kzv

“Google Ranking Factors”

This extensive list of SEO ranking factors breaks down each one and explains how to utilize them as well as how likely they are to affect your rankings in a positive (or negative) way. http://bit.ly/1ik6Huf

So, make sure your “app install” prompt isn’t taking up too much real estate, your support content is optimized and your local strategy includes more than just trying to get into the local 3-pack. That concludes your weekly pulse. Thanks for connecting with us!

Jenna Hedman

About Jenna Hedman

Jenna is a proud Kent State University graduate with a degree in Public Relations. She is a Senior Marketing Specialist on Fathom’s Consumer Brands team and specializes in SEO, semantic search and internal linking with a solid background in social media, public relations and offsite SEO. She is devoted to pursuing SEO industry trends, identifying new strategies and implementing them to improve her clients' online presence. Outside the office, Jenna enjoys watching and adding movies to her extensive collection and exploring the Cleveland and Northeast Ohio area.

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